skip to main content
Main Menu
The Lyon Group logo
  • OUR TEAM
  • EXPERTISE
  • HOW WE HELP
  • CAREERS
  • GET IN TOUCH

Meet Tony


Tony Nienaber headshot

Tony Nienaber

Vice President-Benefits and Financial Services Professional

My Story

Perhaps more noteworthy than Tony’s success in the industry are his roles as mentor, coach, father, and now, grandfather. He was an early mentor to our firm’s president, Bill Lyon — and to countless others. He was an AAU basketball coach. His AAU teams have won the Kentucky championship three times and have qualified for the national tournament five times. One of his star players (Bob) is now a business partner. The other, Nick, still lives in the area. And then there are four amazing granddaughters — Leah, Natalie, Emilia, and Ada. Somebody has to spoil them!

Tony has also been an active member in his community, serving as past president of Holy Cross Athletic Boosters and of the Covington Latin School Alumni Association. A Northern Kentucky native, Tony now resides in Batavia.

My Bio

Tony is a Partner and Vice President of Benefits Solutions. He focuses on helping business owners and their employees understand, evaluate, and design cost effective employee benefits. Tony thrives on face-to-face interactions with clients. In a world that has become increasingly transactional, Tony is all about the relationship. He began his career as a Financial Services Professional in 1978 where he found his ability to build trust and his desire to serve others helped define success. He later merged his business, Nienaber and Associates, with The Lyon Group. Over the past forty years, Tony has been a trusted guide to his clients and a mentor to many successful financial professionals.

Back to Team

Begin Your Journey


Embark on a path where your wealth truly reflects what matters most to you. Schedule an initial conversation with our team today.

Schedule a Conversation

Get In Touch


4357 Ferguson Drive, Suite 240
Cincinnati, OH 45245

Call: (513) 753-9966
Email: info@thelyongroup.net

Lyon Group footer logo

Connect With Us


Connect with Bob
Connect with Tony
Disclosure

Robert Nienaber III is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, AZ, CA (CA Insurance License #0I47554), FL, IL, IN, KY, MD, MI, OH, SC, TN, VA, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

Robert Nienaber III is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

Robert Nienaber III is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. As such, these services are strictly intended for individuals residing in the states referenced.

Robert Nienaber III is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, AZ, CA (CA Insurance License #0I47554), FL, IL, IN, KY, MD, MI, OH, SC, TN, VA, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

Robert Nienaber III is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

Robert Nienaber III is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. As such, these services are strictly intended for individuals residing in the states referenced.

Robert Nienaber is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, IN, KY, MI, NM, OH, TN, TX, and WV. No insurance business may be conducted outside the states referenced.

Robert Nienaber is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-943-6514. In this regard, this communication is strictly intended for individuals residing in the states of AL, IN, KY, NM, OH, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

William Lyon is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, FL, IL, IN, KY, MI, OH, OR, and SC. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, William Lyon is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

William Lyon is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AZ, CA, FL, IN, KY, MD, and OH. No offers may be made or accepted from any resident outside the specific states referenced.

William Lyon is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, CA, FL, IN, KY, MD, and OH. As such, these services are strictly intended for individuals residing in the states referenced.

THE LYON GROUP, LLC is not owned or operated by New York Life Insurance Company or its affiliates.

Neither THE LYON GROUP, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

Click here
  • OUR TEAM
  • EXPERTISE
  • HOW WE HELP
  • CAREERS
  • GET IN TOUCH
  • CLIENT LOGIN

Copyright . New York Life Insurance Company. All Rights Reserved.

Privacy Policy

NYLIFE Securities LLC, Member FINRA/SIPC.

For additional information, visit Customer Relationship Summary.pdf

Your Privacy Choices