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Meet Bob


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Bob Nienaber, JD, ChFC®

President- Advisory Services and Wealth Advisor

My Story

Basketball has been part of Bob Nienaber’s life for as long as he can remember. He has been playing and coaching for the better part of three decades and doesn’t plan on slowing down any time soon.

"My experiences with basketball provided me so much," Bob will tell you. "…lifelong friends, fun, family bonds, travel." Some of his favorite basketball memories are his first AAU national tournament in Salt Lake City, Utah, taking his Holy Cross High School team to the Kentucky All A Classic State Tournament after a Class A regional championship his senior year and watching his UK Wildcats win an NCAA Championship in New Orleans alongside his dad, brother, and future wife.

"I’ve learned a lot of valuable life skills from the game of basketball as well … preparation, self-sacrifice, hard work, communication, trust … how to be a team player, how to push yourself beyond your limits, how to win and lose well, and how to lead and follow."

Now Bob takes those same skills into his work, making sure his clients are well-prepared for their kids’ education and for retirement, ensuring families are taken care of whether things go according to plan or not, and building trust and camaraderie with clients and colleagues. He never forgets what the game of basketball has taught him and how it intersects with the rest of life off the court.

"My dad was my coach growing up. And it’s one of the reasons I chose this career – so I would have the autonomy to build my schedule so that I could coach my kids, attend the preschool Christmas pageant or be home for family dinner." Besides basketball, Bob’s other passions that you quickly learn about him are his family and his faith. He took his wife, Stacey, to the Holy Cross senior prom in 1999 and they have been together ever since. Now they have four strong, beautiful daughters.

You will still find Bob on the court, in a game at the Anderson HealthPlex or in a men’s league around town. Or maybe you’ll see him on the sidelines coaching one of his daughters’ teams. He enjoys teaching the game. He loves building those same values of teamwork and servant leadership into young kids’ character, just as others built them into his.

My Bio

Bob is President and Advisor, working personally with our clients in their financial planning. He helps our clients navigate the complex waters of retirement, investments, insurance, taxes, estate planning and education funding and loans. He also takes an active role in the strategic vision and management of the firm.

Bob came to The Lyon Group in 2009 with this goal: to leverage his analytical skills and desire to "build" … to build meaningful, long-term relationships with clients and colleagues … to build real financial game plans, in a language clients understand that align their wealth with their values … to build on the foundation of an already successful, decades-old family business. And that’s what he’s done. And he’ll tell you that it’s a pretty cool way to make a living.

With an easy-going style and attention to detail, Bob works with medical professionals, executives, business owners, young families, and retirees with equal ease. His background brings a wealth of perspective to the firm and our clients. He earned his undergraduate degree in Finance and Management from the University of Kentucky and his Law Degree from Salmon P. Chase College of Law (NKU), where he focused his studies in tax and estate planning. Prior to joining The Lyon Group, Bob worked in consulting for Nielsen.

Bob is active in his church and in the community, coaching youth basketball and having served as President of the Northern Kentucky / Greater Cincinnati UK Alumni Club. He lives in Anderson Township with his wife, Stacey, and their four daughters.

About

Bob, his wife Stacey and their daughters are a basketball family. They love to watch, coach, play, compete and cheer each other on. And they love to do it together.

Education

  • University of Kentucky, BA in Finance & Management, summa cum laude, 2003

  • Salmon P. Chase College of Law, Northern Kentucky University, J.D., magna cum laude, 2006

Designations

  • ChFC® (Chartered Financial Consultant), The American College

  • LUTCF (Life Underwriter Training Council Fellow), The American College

Areas of Specialization

  • Retirement Income Planning

  • Investment Management

  • Physicians & Med School Loans

  • Executive Compensation

  • Life & Disability Insurance

  • Estate Organization

  • Comprehensive Financial Planning

Community Outreach

  • Northern Ky / Greater Cincinnati UK Alumni Club – Past President

  • Goering Center for Family & Private Businesses

  • Youth basketball coach

  • Forest Hills Hawks Basketball – Coach and Founding Member

  • Forest Hills Foundation for Education

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4357 Ferguson Drive, Suite 240
Cincinnati, OH 45245

Call: (513) 753-9966
Email: info@thelyongroup.net

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Disclosure

Robert Nienaber III is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, AZ, CA (CA Insurance License #0I47554), FL, IL, IN, KY, MD, MI, OH, SC, TN, VA, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

Robert Nienaber III is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

Robert Nienaber III is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. As such, these services are strictly intended for individuals residing in the states referenced.

Robert Nienaber III is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, AZ, CA (CA Insurance License #0I47554), FL, IL, IN, KY, MD, MI, OH, SC, TN, VA, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

Robert Nienaber III is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

Robert Nienaber III is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. As such, these services are strictly intended for individuals residing in the states referenced.

Robert Nienaber is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, IN, KY, MI, NM, OH, TN, TX, and WV. No insurance business may be conducted outside the states referenced.

Robert Nienaber is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-943-6514. In this regard, this communication is strictly intended for individuals residing in the states of AL, IN, KY, NM, OH, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

William Lyon is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, FL, IL, IN, KY, MI, OH, OR, and SC. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, William Lyon is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

William Lyon is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AZ, CA, FL, IN, KY, MD, and OH. No offers may be made or accepted from any resident outside the specific states referenced.

William Lyon is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, CA, FL, IN, KY, MD, and OH. As such, these services are strictly intended for individuals residing in the states referenced.

THE LYON GROUP, LLC is not owned or operated by New York Life Insurance Company or its affiliates.

Neither THE LYON GROUP, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

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