skip to main content
Main Menu
The Lyon Group logo
  • OUR TEAM
  • EXPERTISE
  • HOW WE HELP
  • RESOURCES
    • Financial News Digest
    • Videos
  • CAREERS
  • GET IN TOUCH

Meet Gaar


Gaar Ertel headshot

Gaar Ertel

Client Service Assistant

My Story

Gaar began his college journey at Purdue University studying Pharmacy, drawn to a field centered on helping people improve their lives. After a couple of years, he realized his true passion wasn’t in medicine, but in helping individuals and families find clarity and confidence in their financial lives. That realization led him to change his focus to Financial Counseling and Planning, allowing him to combine his analytical mindset with his desire to make a personal impact.

Through his early work in financial services, Gaar gained hands-on experience working with advisors and clients, deepening his understanding of how thoughtful planning can transform someone’s future. Those experiences reinforced his belief that sound financial guidance is about more than numbers — it’s about trust, connection, and helping people make meaningful progress toward their goals.

Outside of work, Gaar enjoys staying active, working out, spending time outdoors, traveling, and building relationships with new people. Whether he’s exploring new places, playing a round of golf, or kayaking through rapids, he brings the same energy, curiosity, and thoughtfulness to life that he brings to his work each day.

My Bio

Gaar supports the advisory team by managing many operational aspects of the financial planning process, as well as new account setup and service. He assists in developing personalized financial strategies, coordinating client information, and ensuring every plan is designed with precision and care.

Gaar earned his Bachelor of Science in Financial Counseling and Planning with a minor in Business Management from Purdue University, where he was an active member of the Financial Planning Association Student Chapter. He is licensed in Life, Accident, and Health Insurance and is currently working on growing his knowledge and obtaining other licenses.

He is passionate about building lasting relationships with clients — getting to know their stories, understanding what matters most to them, and helping them feel confident about their future.

Education

Purdue University, Bachelor of Science in Financial Counseling and Planning

Back to Team

Begin Your Journey


Embark on a path where your wealth truly reflects what matters most to you. Schedule an initial conversation with our team today.

Schedule a Conversation

Get In Touch


4357 Ferguson Drive, Suite 240
Cincinnati, OH 45245

Call: (513) 753-9966
Email: info@thelyongroup.net

Lyon Group footer logo

Connect With Us


Connect with Bob
Connect with Tony
Disclosure

Robert Nienaber III is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, AZ, CA (CA Insurance License #0I47554), FL, IL, IN, KY, MD, MI, OH, SC, TN, VA, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

Robert Nienaber III is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

Robert Nienaber III is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. As such, these services are strictly intended for individuals residing in the states referenced.

Robert Nienaber III is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, AZ, CA (CA Insurance License #0I47554), FL, IL, IN, KY, MD, MI, OH, SC, TN, VA, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Robert Nienaber III is licensed and authorized to offer insurance in California, but THE LYON GROUP, LLC may not be. For additional information on California licensure status, please click here.

Robert Nienaber III is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

Robert Nienaber III is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, DE, FL, IL, IN, KS, KY, MD, MI, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, and VA. As such, these services are strictly intended for individuals residing in the states referenced.

Robert Nienaber is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AL, IN, KY, MI, NM, OH, TN, TX, and WV. No insurance business may be conducted outside the states referenced.

Robert Nienaber is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-943-6514. In this regard, this communication is strictly intended for individuals residing in the states of AL, IN, KY, NM, OH, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

William Lyon is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, FL, IL, IN, KY, MI, OH, OR, and SC. No insurance business may be conducted outside the states referenced.

William Lyon is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 4357 Ferguson Dr Ste 240, Cincinnati, OH, 45245, 513-753-9966. In this regard, this communication is strictly intended for individuals residing in the states of AZ, CA, FL, IN, KY, MD, and OH. No offers may be made or accepted from any resident outside the specific states referenced.

William Lyon is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, CA, FL, IN, KY, MD, and OH. As such, these services are strictly intended for individuals residing in the states referenced.

THE LYON GROUP, LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither THE LYON GROUP, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

Click here
  • OUR TEAM
  • EXPERTISE
  • HOW WE HELP
  • RESOURCES
    • Financial News Digest
    • Videos
  • CAREERS
  • GET IN TOUCH
  • CLIENT LOGIN

Copyright . New York Life Insurance Company. All Rights Reserved.

Privacy Policy

NYLIFE Securities LLC, Member FINRA/SIPC.

For additional information, visit Customer Relationship Summary.pdf

Your Privacy Choices